Our Vision & Mission
Our Vision & Mission
To become Ireland’s most trusted independent perfume house, creating fragrances people connect with and return to.
To craft high-quality, long-lasting, Irish-made perfumes using exceptional oils — making true fragrance luxury accessible without unnecessary cost.
Fragrance guides and gift ideas
Unisex Perfume Guide: Scents That Feel Modern, Not Boring
Five modern unisex scent lanes, specific fragrance picks, and tips on how to wear them - from Valley of Roses in Kilkenny.
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How to Build a Scent That Lasts All Day - From Shower to Skin
Your perfume is built to last - but the right layering ritual makes it perform at a completely different level. Discover the Valley of Roses step-by-step routine, from shower gel to body balm to Eau de Parfum, and find out how prepared skin transforms the way your fragrance wears all day.
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Can Your Perfume Be Too Strong for the Office? Two Scents That Get It Right
Your perfume should be discovered, not announced. Learn the arm's-length rule for office fragrance etiquette - and find two Valley of Roses scents from Kilkenny that are professional, long-lasting, and perfectly calibrated for shared workspaces.
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4 Perfumes You Can Spray at 8am and Still Smell at 8pm
Tired of reapplying? Discover 4 long-lasting EDP fragrances from Valley of Roses - two for her, two for him - with 20% perfume oil that stay with you from morning to night. Available online and in store in Kilkenny.
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