Some days stay with you forever - and this was certainly one of them.
On Tuesday, 11 August 2026, we had the incredible pleasure of welcoming all 32 Rose of Tralee contestants to our Valley of Roses flagship fragrance store in Kilkenny, Ireland.
After weeks of preparation and excitement, seeing the Roses finally walk through our doors was a very special moment for our entire team.
The store came alive with conversation, laughter, colour and, of course, fragrance. It was everything we had hoped the day would be - and more.
32 Roses. 32 Personalities. 32 Bespoke Scents.

The Roses arrive at Valley of Roses, Kilkenny.
We wanted each Rose to leave Valley of Roses with something that felt truly personal to her.
So, especially for their visit, we created a bespoke fragrance for each of the 32 Roses - individually chosen and crafted to reflect her personality.
No two were the same.
Each fragrance was designed with the individual Rose in mind, capturing something of her character and creating a scent that felt distinctly, beautifully hers.
For us, this was one of the most meaningful parts of the entire experience. Fragrance is deeply personal. It can capture a feeling, remind us of a place and bring us straight back to a particular moment in our lives.

Each bespoke scent - chosen and created just for her.
A Very Special Milestone for Valley of Roses, Kilkenny

A moment we will always treasure.
When Valley of Roses first opened its doors in Kilkenny 11 years ago, we could never have imagined a day quite like this.
To welcome all 32 Rose of Tralee 2026 contestants into our store - and to create something completely personal for every one of them - is a milestone we are incredibly proud of.
Most of all, we're grateful.
To the Roses, thank you for bringing such warmth, energy and joy into our store.
To everyone involved in making the day happen, thank you for making it so memorable.
And to our customers across Ireland and Europe, thank you for continuing to support Valley of Roses and allowing moments like this to become possible.
This was more than a visit.
It was 32 Roses, 32 bespoke fragrances and one unforgettable day in Kilkenny.

The Dublin Rose at Valley of Roses.
With love,
Andriana & the Valley of Roses team

